Illustrating the money involved, filings showed Microsoft paid $2.5 million to feature action game "ARK: Survival Evolved" on Game Pass and $2.3 million for sequel ARK 2 - both from U.S. Microsoft Windows PC users vulnerable to hacks due to outdated drivers list and failed update "We are not signing it yet because we think that when we fully complete our game, it will get an even better offer," the executive said. firm recently offered a licensing deal many times bigger for a sequel. One executive, whose studio signed a licensing deal with Microsoft three years ago to feature its game on Game Pass, said the U.S. The Xbox maker mainly filled its subscription roster with big-brand titles but is now wooing even independent studios with big-money offers, they said.Īt the same time, filings showed Microsoft is expanding its subscription service to personal computers and handheld devices, increasing the appeal of Chinese developers such as miHoYo which have developed a reputation for multi-player, cross-platform compatibility - with "Genshin Impact" being a prime example. Microsoft has been building a team to scout for Chinese games, two industry sources said. "Ultimately, that helps provide them with the competitive edge to reach a broad audience both in terms of geography and platforms." "Chinese game developers are trying to standardise their development tools, create advanced production processes, invest in really large-scale teams," Ahmad said. Chinese games are now on a par with big-budget Western games, said Daniel Ahmad, senior analyst at researcher Niko Partners. Growing Western interest in Chinese games reflects a maturing of China's game development industry, analysts said. The action role-playing game from budding Shanghai studio miHoYo has generated billions of dollars since its release two years ago, and raised the bar in multi-player, cross-platform games - the type sources said Microsoft and Sony seek in China for their Game Pass and PlayStation Plus subscription services. software giant and Japan's vanguard of technology have for some years been offering big money to small developers to nurture programmes and licence titles, but the impact of "Genshin Impact" has added a sense of urgency, sources said. (For insights on emerging themes at the intersection of technology, business and policy, subscribe to our tech newsletter Today’s Cache.) Microsoft Corp is stocking up on Chinese video game content to emulate Sony Group Corp's success with "Genshin Impact", sources said, solidifying China's transition from a land only of players to a hub of blockbuster developers.
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